On June 28, 2024, the Launch Ceremony of the Belt and Road International Cultural Exchange

Enterprise Investment Forum and Fashion Intangible Cultural Heritage Charity Tour International

Station, a grand event aimed at promoting international cultural exchanges and promoting

enterprise cooperation and innovative development, was officially launched at the Shangri-La

Hotel of the International Egret Island, Xiamen. The event brought together well-known

international and domestic entrepreneurs, cultural figures, NGO representatives and elites from

all walks of life to discuss the new opportunities and challenges of international cultural exchange and enterprise investment under the Belt and Road Initiative.

Summit dialogue to draw blueprints together

In the afternoon, the forum opened with the enthusiastic opening remarks of the host. Zhou Jing

Yi, executive chairman of the Organizing Committee of the Belt and Road International Cultural

Exchange Enterprise Investment Forum, and Ye Ying, executive director of the organizing committee, stressed the significance of cultural exchange and enterprise cooperation in the era

of globalization, and expressed the beautiful vision of global partners to work together to create

a better future. Mr. Ouyang Yitao, the leading representative of China's Belt and Road (International) Industry Group, introduced the group's major industrial development and future

strategic planning this year, and stressed the importance of strengthening international

cooperation.

A number of heavyweight guests jointly participated in the launching ceremony of the

International Station of the Belt and Road International Cultural Exchange Enterprise Investment

Forum, symbolizing that the platform will serve as a bridge connecting Eastern and Western

cultures and promote corporate cooperation and cultural exchanges on a global scale.

China's Belt and Road (International) Industry Group signed strategic cooperation agreements

with a number of enterprises such as Uzbekistan's 200MW new energy power generation project, Weihai Yixiang Industrial Park and Dachangjin Nebulization (Shenzhen) supply chain, marking the

official launch of a series of far-reaching transnational cooperation projects and domestic

industries to promote international trade projects.

The signing ceremony between China's Belt and Road (International) Industry Group and

Uzbekistan's 200MW new energy power generation project

Signing ceremony and signing ceremony between China Belt and Road (International) Industry

Group and Weihai Yixiang Industrial Park

China Belt and Road (International) Industry Group and Dajang Geum Atomization (Shenzhen)

supply chain signing ceremony

Mr. Huang Hui, expert consultant of the top-level planning strategy of the International Time

Business Huijia Alliance, introduced the content of the international Time business Huijia Alliance

in detail, and emphasized its important role in promoting family inheritance and investment management of domestic enterprises. He pointed out that family enterprises are facing

unprecedented challenges and opportunities under the background of economic globalization,

and effective inheritance mechanism and international investment strategy are the key to

maintain the long-term prosperity of family enterprises.

Ms. Ye Ying, executive director of the organizing committee, also introduced the International

Study Tour Program for Innovative Enterprises jointly launched by the International Global Health Academy, the United Nations Wall Street Rock Wealth and the International Academy, which aims to provide entrepreneurs with an in-depth understanding of the global capital economy industry and promote knowledge exchange and international cooperation.

Mr. Chen Shuishu, general director of supply chain technology of China's Belt and Road

(International) Industry Group, deeply analyzed the impact of the "Belt and Road" international

supply chain strategy on global enterprise marketing, and proposed a series of innovative

solutions. He pointed out that the next international and domestic we will optimize the supply

chain management and supply chain full product system, not only can enhance the market

competitiveness of enterprises, but also promote the international quality supply chain and

domestic supply chain to quickly help enterprises solve marketing pain points, to achieve internal

and external data economy integration.

At the same time, by the Belt and Road International cultural traffic Enterprise Investment Forum

organizing committee and atomization industry leaders announced the official launch of the

international atomization health industry alliance, marking the international health atomization

industry has entered a new stage of development. The alliance is committed to integrating global

resources, promoting the wide application of atomization technology in the field of medical and

health, and contributing to human health and well-being.

The Belt and Road International Enterprise Development Summit Forum has brought together a 

number of industry leaders such as Mr. Huang Hui, an international economic consultant, Mr. Bai

Ming, an asset management expert for high net worth clients, Dr. Wang Yue, an international

health biological research scientist, Mr. Zhuang Weibin, head of Locke Wealth in China, and Ms. 

Ye Ying, Executive Director of the Belt and Road International Cultural Exchange Enterprise

Investment Forum. In-depth discussions were held on the opportunities and challenges of

enterprise development under the "Belt and Road" Initiative. The forum highlighted the key role 

of cultural exchanges, technological innovation and market expansion in promoting the global development of enterprises, providing valuable insights on how enterprises can better integrate

into the Belt and Road Initiative.

Intangible cultural heritage blooms when cultures blend

Intangible cultural heritage blooms when cultures blend

During the dinner session of the Belt and Road Fashion Intangible cultural Heritage Charity Tour, a series of wonderful cultural and artistic performances demonstrated the unique charm of

countries along the "Belt and Road".

The special guest, Mr. Woody, the saxophone prince of China, performed the classic song "You

Raise me up" with his heart, igniting the atmosphere at the opening moment.

The famous intangible cultural heritage designer Gu Axin's intangible cultural heritage

fashion show made an amazing debut. Entrepreneurs and models dressed in traditional and

modern clothes, showing the unique charm of intangible cultural heritage.

Yang Zi, one of China's top ten fashion designers, Zhang Tianxiao, the 13th generation successor

of world Tai Chi champion Chen's Tai Chi, and Song Wending, director of the Belt and Road

International Cultural Exchange Center, jointly launched the International Station of the Belt and 

Road International Cultural Exchange Fashion Intangible Cultural Heritage Charity Tour, marking a new stage of cultural exchanges under the Belt and Road Initiative.

He Yinan, the general consultant of the Belt and Road International fashion project planning,

analyzed the intangible cultural heritage Fashion enterprise IP project of the Belt and Road

Shishang Hui Enterprise Alliance, revealing the infinite possibilities of combining intangible

cultural heritage and modern business.

At the "Belt and Road She Power" Elite Women's Summit Forum, Wei Kejie, director of the Belt

and Road Health Career Development Center, Yang Zi, one of the top ten fashion designers in

China, Yan Xinsunshine, initiator of Xiamen City of the Asia Time Business Hui Jia Office Alliance,

Song Wending, director of the Belt and Road International Cultural Exchange Center, and Ye Ying,

executive director of the Organizing committee, were female leaders. The discussion focused on

the role and contribution of women in the "Belt and Road" initiative, showing women's

confidence and strength on the global stage. The official launch of the Belt and Road

International Alliance of Women in Culture signals that women will play a more important role in

cultural exchanges.

The Belt and Road She Power Elite Women Summit Forum

Launching ceremony of the Belt and Road International Cultural Women Alliance

The announcement of the China-Russia cultural exchange concert between the internationally

renowned opera singer Nona Beradze and the saxophone prince of China, Teacher Woody,

aroused the enthusiastic anticipation of the audience. Then, Nona Beradze, Woody and Huang

Hui jointly launched the first launch ceremony of China-Russia cultural exchange, indicating that

the art and culture of China and Russia will work together to write a new chapter of cultural

exchange.

China's top ten fashion designer Yang Zi, world Tai Chi champion Zhang Tianxiao, internationally

renowned opera singer Nina Beradza, and famous musician Nick Sherma, intangible cultural

heritage handicraftmaker Xu Xuechao, well-known intangible cultural heritage designer Gu Axin 

(represented by Yang Yuancheng), and Teacher Wu Di, Saxophone prince of China, were awarded

the titles of Belt and Road non-genetic inheritors and Sino-foreign cultural exchange ambassadors. The honor not only recognizes their personal achievements, but also places expectations on them in promoting the protection and promotion of intangible cultural heritage and deepening the friendship between peoples of different countries.

Teacher Woody saxophone solo "Raining Hard”

Internationally acclaimed opera singer Nona Beradze Puccini Lauretta aria, from the opera "Jani

Skiki"

Tai chi performance by Tai Chi master teacher Zhang Tianxiao

Famous musician Nick Sherma's passionate rendition of We Are the Champions

Mr. Zhang Yong, a first-class national artist, generously donated his precious paintings and

calligraphy works to the UN Intangible Cultural Heritage Fund and the Organizing committee of 

the Belt and Road International Cultural Exchange Enterprise Investment Forum and Fashion

Intangible Cultural Heritage Charity Tour, which not only supports the protection of intangible

cultural heritage, but also reflects the important role of art and culture in promoting

international understanding and peace.

In the intangible cultural heritage charity auction, Mr. Zhang Yong's exquisite paintings and

calligraphy and the Kugou IP doll of Xiamen Institute of Arts and Crafts of Fuzhou University

became the focus. These artworks not only carry profound cultural deposits, but the proceeds

from the auction are all used to support the protection and inheritance of intangible cultural

heritage, showing the perfect combination of art and public welfare.

This event marks the official launch of the International Station of the Belt and Road International Cultural Exchange Enterprise Investment Forum and Fashion Intangible Cultural Heritage Charity Tour. Next, we will conduct enterprise exchanges in Southeast Asia, Europe, Central Asia, Central and Eastern Europe and other Belt and Road countries, which will not only enrich the cultural connotation of the Belt and Road Enterprise Forum, but also enrich the cultural connotation of the Belt and Road Enterprise Forum. Further deepen the understanding of international and domestic entrepreneurs on the value of intangible cultural heritage, and write a new chapter for promoting international cultural exchanges and cooperation.

In the future, we will continue to move forward hand in hand. At the same time, we also look

forward to more outstanding entrepreneurs from all over the world and domestic intangible

cultural heritage fashion artists to join us!